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Cookie Policy

What is a cookie?

Cookies are small encrypted text files that are stored on your computer or other device when visiting a website. requires the use of some cookies to enable certain site functionality to work. Without cookies you will not be able to place your order or experience the site properly.

How we use cookies

  • To ensure the website operates effectively from a technical perspective, including online transactions.
  • Assist with Mayors marketing, including banner advertising.
  • To enable Mayors to collect certain, anonymous and non-personal information on the shopping habits of our customers, including pages viewed.
  • To track transactions where visitors have come from third party sites, usually through our affiliate network.
  • We will never store your personal or payment information through the use of cookies.

We may place cookies on your device. To identify one page request from another, this site uses a common technique called "HTTP-header cookies". These cookies do not contain any personal information. They indicate that a page request is from someone who has already visited the site. Your browser may be set up to warn you whenever a site sends your browser a cookie. If a pop-up message asks you to accept or reject the use of cookies, you should accept it. This site will not work without them.

By using this site you consent to cookies being used.

Can I disable cookies?

It is possible to turn off your cookies through your website browser settings however this will affect the functionality and experience of our site. Please see below for an explanation of how to disable cookies on various browsers.

For Google Chrome:

  1. Click the Chrome menu on the browser toolbar
  2. Select “Settings”
  3. Click “Show advanced settings”
  4. In the “Privacy” section, click the “Content settings” button
  5. In the “Cookies” section select the relevant options

For Mozilla Firefox:

  1. At the top of the Firefox window, click on the “Firefox” button (Tools menu in Windows XP) and then click “Options”
  2. Select the “Privacy” panel
  3. Set “Firefox will:” to “Use custom settings for history” and select the relevant options

For Microsoft Internet Explorer:

  1. Choose the menu “tools” then “Internet Options”
  2. Click on the “privacy” tab
  3. Select the appropriate setting

For Opera:

  1. At the top of the window, click on the “Opera” button
  2. Highlight “settings” and click “preferences”
  3. Select the “advanced” tab, click “cookies” and select the relevant options

First and third-party cookies uses two main types of cookies - first party and third-party. First-party cookies are cookies that uses and third-party cookies are those that have been placed by our business partners, including social media sites and search engines.

First Party Cookies

Issuing Website Cookie Name Expire Time Purpose of Cookie ASP.NET_Sessionid End of Session Maintains your connection with server whilst visiting our site _atuvc 2 years Permit posting to social networks using the add this component Promocode 90 days Ascertains where you have visited the site from e.g. which affiliate affiliate 90 days Identifies if you have reached the site via an affiliate ASPESSIONIDQSATQACC End of Session Identify if you have reached the site via an advertising email Vee24 End of Session Allows you to use Mayors Live Chat

Third Party Cookies

Issuing Website Cookie Name Purpose of Cookie Various (Rolex Section) While navigating on the Rolex section of our website, some cookies are controlled by ROLEX SA.
Issuing Website Cookie Name Expire Time Purpose of Cookie _cs_c 10 years Rolex - This cookies is used by ContentSquare to save the user consent to be tracked _cs_id 13 months Rolex - This cookie contains ContentSquare’s user identifier rlx-language 2 year Rolex - Tracks user language s_fid 5 Years Adobe Analytics - This cookie is used to identify a unique visitor if the standards_vi cookie is unavailable due to third-party cookie restrictions. Not used for implementations that use first-party cookies. s_vi 2 years Adobe Analytics tracking - This cookie is used to identify a unique visitor _utma End of Session This Cookie is used to identify unique visitors to Mayors. The results are sent to our Google Analytics account so that we may see how many unique visitors come to this site based over a period of time. _utmb End of Session This cookie is used by Google Analytics to determine the visitor session times on our sites. Each time you visit a new page on the site the cookie is set to expire within 30 minutes, if it does not find an existing cookie, a new one is created. _utmc End of Session This cookie is used by Google Analytics in conjunction with __utmb to determine visitor sessions. Unlike __utmb this cookie does not have an expiry date, it determines whether a new session should be created based on whether you have previously closed your browser, re-opened it and come back to the site. _utmz End of Session This cookie is used by Google Analytics to determine the type of referral used by each visitor to arrive at our site. The cookie determines if the user has come directly to the site or via a search engine, email or email campaign. We use this data to understand how our users arrive at the website.

To find out more about cookies, what they are used for and how you can choose to administer them, contact