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Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.

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Longines Mini Dolcevita

Mini DolceVita

With its discreet profile, classic styling, and aesthetic variations that are at once timely and timeless, the Mini DolceVita is a masterpiece that exquisitely expresses, in equal part, Longines’ quiet luxury and contemporary elegance.

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Longines Spirit

Longines Spirit

Combining both Longines’ history and technological innovations, the Spirit collection is a testimony to the pioneering spirit that has forever inspired the winged hourglass brand.

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Explore Longines diverse range of exceptional watches, all available to purchase at Mayors.

Longines Spirit

Designed in the same manner as the timepieces of the famous pioneers as they conquered the air, land and sea relying on their Longines time instruments.

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The Longines Master Collection

The Longines Master collection of watches include the Longines Master Retrograde Moon watch, a watch that exemplifies Longines ability to produce classic detail.

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In Longines purest watchmaking tradition, the Record automatic models combine classic elegance and excellence.

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Longines DolceVita

Infused with contemporary elegance and style the Longines DolceVita collection of watches consists of Ladies and Gents watches.

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Mini DolceVita

For dynamic women, the Mini DolceVita is a contemporary jewel that expresses timeless style with every detail.

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Longines Conquest sports watches are a testament to Longines rich heritage in sports timekeeping.

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Since their inception Longines have kept elegance in mind with every watch produced.

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A remarkable collection of watches the Longines Flagship range is both beautiful, handsome and elegant.

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The Longines Heritage range of watches embodies the rich 180-year culture of Longines watches.

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Designed for fans of water sports, the HydroConquest was built with performance in mind.

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La Grande Classique de Longines

Ultra thin and stylish the Longines La Grande Classique range of watches is the perfect blend of sophistication, style and class.

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Longines Spirit Zulu Time

Let yourself be inspired by what motivated us for the launch of our new Longines Spirit Zulu Time models, with this tribute to past explorers and let us know where the pioneering spirit of present explorers will take you.


Discover the latest and greatest from Longines.

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About Longines

Founded in 1832 by Auguste Aggasiz the Swiss Watch brand Longines has created classic luxury watches that have stood the test of time. Inspired by aviation, the winged hour glass logo is recognised worldwide for producing quality accurate sport watches and chronographs. Longines provided timers for the very first modern Olympic games in 1896 and used in North Pole expeditions since 1899, tried and tested in the most extreme conditions, Longines has proved quality and accuracy time and time again.

Longines has kept innovation close to its heart and soul, exemplified when Longines produced the very first watch with an LCD display in 1972, illustrating their forward thinking nature. Their ingenuity in watch mechanics helped Longines produce a series of ultra thin Quartz watches in the 1980s with a world record ultra thin model Feuille d'Or at just 1.98mm thick. Longines' proven reliability and accuracy has led to them being the official timekeeper in major sporting event in American Football, Tennis, Skiing, Equestrian, Gymnastics, Athletics and Aeronautics. Switzerland is known for producing the world's greatest watches, and Longines has undertaken a huge role in making Switzerland the powerhouse it is today for creating legendary watches.

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Longines Watches

About Longines watches

With a fierce reputation as a pivotal pioneer in aviation timepieces, Longines watches have been leading the way since 1832. This Swiss watchmaker is famous for its iconic chronographs that perfectly combine luxury and purpose, so whether you’re taking on the skies, extreme sports, or just the fast-paced adventures that everyday life could bring, a Longines watch is the perfect companion.

Beginning the journey to success in the sporting world, Longines watches were first invented for sports timekeeping, starting with horse racing events in the US in the 1880s. By 1889, the Swiss watchmaker could already measure 1/5 of a second.

Longines watches now cater to a much broader market. The brand is a renowned manufacturer of timekeeping instruments for the likes of pilots, navigators, sportsmen, and adventurers all over the globe. This is thanks to its unwavering dedication to timekeeping, striving for greatness, accuracy, and precision with every model and collection created.

History of Longines

Founded in 1832 in Saint-Imier, Auguste Agassiz and his partners quickly took the industry by storm, cementing a recognized reputation as a successful watch manufacturer in the early years.

The brand was formally named and introduced as Longines (which translates as ‘long meadow’) in the 1860s, taking its name from their factory based in Es Longines in Saint-Imier. By 1867 the brand's first movement was established: the 20A. This caliber included ground-breaking design elements, such as the pendant winding mechanism, that Longines won acclaim for at the Universal Exhibition in Paris that same year.

From then on, all the dials were engraved with the Longines name and the winged hourglass logo that soon became highly distinguishable as the brand grew globally.

In 1878, Longines produced its first timepiece for the sporting world, creating a carefully crafted chronograph for horse racing events in America. These pocket watches, featuring the new mono-stopper design, were supplied to nearly all sporting officials across New York. Longines then revolutionized sports timing by inventing the electromechanical method in 1912.

As the development of Longines' incredible watches continued, the brand became the official manufacturer for many aviation projects, helping pilots calculate their exact location using latitude and longitude.

In 1945, Longines launched its first self-winding movement. Throughout the many decades that followed, the brand continued to develop the technology within its designs, creating state-of-the-art collections.

Longines is still shaping the world of watchmaking today and is known globally as one of the most pioneering manufacturers of all time.

Why buy a Longines watch?

If you’re an avid explorer who requires something that promises accuracy and navigation assistance without compromising on style, look no further than our exquisite range of Longines watches.

Whether you’re a long-standing collector who has a passion for Swiss watchmaking or you are new to this iconic brand entirely, you’ll be impressed by our array of men’s and women’s Longines watches.

With dozens of collections that ooze sophistication and style, if you’re searching for an extravagant gift for someone special in your life, you’re sure to discover a timepiece that is as unique as its recipient.

Longines collections

We have a range of dazzling Longines watches for you to choose from. With countless unique designs, you’ll be spoilt for choice when it comes to selecting your new timepiece.

Paying homage to the Longines chronographs produced in the late 1870s, our men’s HydroConquest proves that sport and precision timekeeping go effortlessly hand in hand. With a striking aesthetic, this Longines watch with an automatic movement perfectly balances style and form.

The Longines Flagship collection for ladies features a selection of timelessly classic watches. With their slimline bracelet and sleek dial design, they are the epitome of elegance. Choose from a range of models, including the popular rose gold and stainless-steel 30mm option.

If you’re searching for something with a little more simplicity, the Longines La Grande Classique women's collection is an ideal choice. Inspired by the Art Deco designs of the roaring 1920s, these Longines ladies' watches encapsulate a beautiful vintage aesthetic with their yellow gold and silver bracelets.

Caring for your Longines watch

All the Longines watches in our range are meticulously crafted with the finest materials and precision, ensuring your investment will stand the test of time. However, taking care of your timepiece is imperative to keep it in prime condition.

Here at Mayors, we are renowned for our excellent customer service and going the extra mile to ensure you are 100% happy with your purchase. That’s why we offer a complimentary annual cleaning service for all our Longines watches.

You can take advantage of this by simply making an appointment at any of our US stores.

Find your Longines watch today

To join the world of luxury Swiss watchmakers, you can browse all our Longines watch collections for sale online using our virtual shopping experience.

Alternatively, if you wish to see these beautiful timepieces up close, make an in-person appointment at one of our US stores. Our friendly team of experts will be happy to assist you with anything you need.

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