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First Look


By Elsie Flynn 4 Minute Read
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It gives us great pleasure to introduce Luminox, a Swiss made luxury watch brand featuring unique and energy-independent LLT illumination systems, to our online portfolio at the Watches of Switzerland Group. Breathing the spirit of adventure into each of their creations, Luminox offer only the finest, high-performance sport watches, perfect for any venture.

Established in 1989, Luminox are – by watch brand standards – young, fresh, and exciting. But their relative infancy takes nothing away from their maturity in design and execution: no, Luminox have developed fast in their 33 years to become a reputable and trusted brand, and have had historic success in creating approved watches for the Navy Seals, NYPD, Special Forces, and many other military services.

By 2008, the American-born brand expanded into more than 50 countries worldwide and became truly global. All whilst maintaining a focus on creating positive changes for the ecosystem.

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The unique Luminox Light Technology lies at the core of the brand. Offering cutting-edge luminescence and readability, the Luminox Light Technology ensures at-a-glance visibility every minute of the day, no matter the conditions. This very innovation has attracted high-profile names, such as Scott Cassell and Bear Grylls, and has truly cemented Luminox as a must-have for explorers.

If you’re in the market for a serious sport watch with a playful edge, Luminox might just have the perfect timepiece for you.

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Adopting its name from the Atacama Desert, one of the most extreme stretches of land on the planet, the Luminox Atacama Automatic timepiece is designed with tough conditions in mind. Still, with cool style and rugged quality, the collection suits the office just as well.


Think adventure, think Bear Grylls. Luminox have partnered with the most famous face on the survival and outdoor scene in the world for their survival collection. With a firm focus on sustainability, the Bear Grylls collection uses #tide upcycled plastic from water bottles reclaimed from the ocean within the timepieces. The partnership has meant that the world-famous adventurer never faces any of his wild and daring excursions without a Luminox timepiece firmly on his wrist.


The Master Carbon SEAL Automatic collection combines all the details for which Luminox is famous – toughness, luminosity, extreme water resistant, legibility – with a Swiss Made SELLITA SW 220-1 automatic movement that also features a day and date window. As movements go, this one is a joy to watch in motion.


Perhaps the most casual creation from Luminox, this appealing watch is for the outdoor explorer. Remaining true to the brand DNA while combining a stainless steel case together with a CARBONOX™ bezel, this collection exhibits an eye-catching fusion of materials.


Reintroducing one of the brand’s most important watches from the 1990s, the Automatic Sport Timer heralds all that the brand stands for and is rugged and versatile in design. With this wrist watch, Luminox honors the past while still focusing resolutely on the future. So you can go from the office, to the ocean, to anywhere in between.

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