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Davide Baroncini, the visionary behind the clothing brand Ghiaia, crafts garments that are comfortable yet undeniably refined, by remixing classic dress codes for modern tastes. Raised in Sicily, his journey led him to Pasadena, California, where the essence of Ghiaia took shape. Baroncini's love for watches finds expression with Chopard, chosen for its reflection of his personality, with a touch of European elegance.

The Chopard Mille Miglia Classic Chronograph embodies the best of fine Swiss watchmaking combined with the thrill of the legendary Italian motorsport endurance race. His personal style mirrors this approach — easy, elegant, quintessentially Italian, yet with a sporty and casual American sense of ease. In a world obsessed with trends, Ghiaia stands apart, embodying timeless nonchalance. It's not merely fashion; it's a wearable art meticulously curated to endure.

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Renowned for its creativity, its state-of-the-art technology and the virtuosity of its artisans, Chopard embodies the essence of haute joaillerie. In Swiss watchmaking, Chopard is celebrated for its precise and innovative timepieces, blending classic and contemporary designs with intricate complications and luxurious materials, appealing to discerning clients worldwide.


This model features a bezel enhanced with a brown ceramic insert, and is available on an anthracite sandblasted dial, with a date window centred at the 6 o'clock position. The 39 mm steel case has an interchangeable brown leather strap, with a folding clasp fitted with a micro-adjustment system for maximum comfort and a perfect fit.


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A reinterpretation of a 1960s diver watch, this model features up-to-date technical characteristics, such as a box-shaped sapphire glass, two screw-in crowns, a screw-down caseback, water resistance to 30 bar (300 metres).


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Davide Baroncini's design philosophy embodies a harmonious blend of Italian sophistication and American casual, creating contemporary garments that merge classic dress codes with a modern sensibility. He curates garments and accessories that are not just fashion but are wearable art, meticulously chosen and crafted to endure, each piece narrating a story of heritage, passion, and exceptional style.

"I found in watches something special. You can take care of them, carry them, and pass them to people you love; it's an item with value, yet nothing to do with price tags. Some of my favorite watches are not necessarily valuable in that sense. A beautiful watch is something you don't want to take off."
– Davide Baroncini

Davide Baroncini, photographed at his home/studio in Pasadena, California.


The prestigious 1000 Miglia is undoubtedly the most beautiful car race in the world. Since 1988 until today, Chopard has offered timeless watches for men, featuring a resolutely sporty character tinged with deliciously retro accents, much like the rally that inspires them. Featuring a 40.5 mm case, bezels, crowns and pushers made from Chopard’s exclusive ultra-tough Lucent Steel™, an ultra-legible dial in a selection of colours inspired by automotive bodywork and a superb ‘glass box’ crystal for a magnificently retro look, the new Mille Miglia Classic Chronograph luxury watch looks just as good with evening wear as it does with a race suit.

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Davide Baroncini's creative concepts are deeply rooted in an amalgamation of timeless designs with contemporary artistry. He draws inspiration from his Italian heritage, global experiences, and iconic style icons, infusing his collections with a fresh perspective, ensuring his pieces remain classic yet freshly inventive.

"I design everything thinking of what a man's closet needs, and I often find myself thinking about the designers that inspire me, the era I lived through, or the movie director I admire. If it’s a beautiful item today, most likely, it will be a beautiful item for the rest of its life."
– Davide Baroncini

Davide Baroncini, photographed at his home/studio in Pasadena, California.


For 35 years, the heart of Chopard and that of the 1000 Miglia have been beating as one. As the official timekeeper of the world’s most famous regularity race for classic cars, Chopard has created the Mille Miglia Chronograph watch. They share a love of beautiful engineering and performance, born of Karl-Friedrich Scheufele’s personal passion for cars and motor racing.

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Baroncini’s approach focuses on crafting refined, comfortable pieces using high-quality materials, reflecting a timeless and authentic style. Cashmere, to him, isn’t just a fabric; it represents a philosophy, a way of life deeply rooted in his Italian heritage.

"Ghiaia is a stone. It's a pebble. I love the colors of it and the texture. I grew up with ghiaia under my feet. I liked the name and the idea of starting from the roots, the ground, a stone. It’s something tangible, and I like the sound. My wife has been trying to have me hire somebody to create a new Ghiaia logo, but I love how it is. It’s five years, and I want to keep it for the next 50 years. I love it."
– Davide Baroncini

Davide Baroncini, photographed at his home/studio in Pasadena, California.


Chopard's elegant jewelry collections feature exquisite gemstones, while its watches blend classic and contemporary designs with intricate complications — notably, the brand pioneers ethical practices, using only responsible sourcing and ethical gold. With a legacy of over a century, Chopard stands as a symbol of sophistication, craftsmanship, and sustainable luxury.

Embrace the spirit of timeless elegance with the unparalleled precision and mechanical sophistication of the timepieces by Chopard.

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MEDINAFeaturing Longines

Roze Traore, a celebrated chef and entrepreneur, recently opened La Fourchette de Roze in Grand-Bassam, Ivory Coast, a boutique hotel reflecting his passion for heritage. Similarly, Longines, the Swiss watch brand since 1832, seamlessly blends tradition with modern innovation, crafting watches that tell a story of enduring craftsmanship, timeless elegance, and precision.

Chopard, the esteemed Swiss jeweler and watchmaker, was founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. In 1963, Chopard was acquired by Karl Scheufele III, ushering in an era of expansion into fine jewelry and luxury watches. With a legacy spanning over a century, Chopard continues to symbolize sophistication, craftsmanship, and sustainability in the world of high-end jewelry and watches.




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This daring initiative takes you on an immersive expedition, exploring the chronicles of our energetic enthusiasts, where time gets expressed in personal and inspiring ways; a true testament to the intersection of horology and culture, a journey that transcends time itself.

Join us as we venture on this global odyssey discovering the narratives of our pioneering muses, where timepiece brands bring passions to life.

Davide Baroncini & Ghiaia are not affiliated with The Watches of Switzerland Group or Chopard

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