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Anytime. Anywhere. by Watches of Switzerland
Eight luxury timepiece brands, eight change makers at the pinnacle of their craft, captured in eight different locations across the great American landscape to form the most extensive, multi branded timepiece campaign the industry has ever seen.
The expansive campaign features eight brands across the Watches of Switzerland portfolio. Each scene pairs an industry leader with a specially chosen timepiece that matches and highlights the subject's character and skills. Eight stories, told individually, come together to present a powerful new identity for Watches of Switzerland, highlighting the precise needs of the modern collector.
Grand Seiko Elegance
Exclusive to Watches of Switzerland, the 39.5 mm stainless steel watch features the automatic manually wound movement, Caliber 9S86, with a 55-hour power reserve. The GMT function provides a second 24-hour dual-time display, a date window at 3, with a textured dial that brings to mind sun glistening on shimmering water.Shop The Watch
Breitling Super Chronomat
The COSC-certified chronometer is powered by Breitling's self-winding mechanical Manufacture Caliber 01, with a 70-hour power reserve. The 44 mm stainless steel case is fitted with a ceramic bezel, pushers, and crown. Sub-dials indicate 1/4th second chronograph, 30-minute, 12-hour totalizers, and date window at 6—Breitling's new Super Chronomat, ready for adventure.Shop Chronomat Collection
MB&F HM10 Bulldog
The 40mm stainless steel LM101 features the mainspring and balance wheel suspended above the blue dial, similar to the bridge of a spaceship. The titanium HM10 Bulldog resembles a snarling robot canine equipped with a jaw-shaped power reserve indicator that closes as the movement winds down.Shop The Watch
OMEGA Seamaster 300
OMEGA reinterpreted a classic in a patent-pending alloy called Bronze Gold, allowing the Swiss firm to push the Seamaster 300 in a distinctive and understated new direction. Powered by the Co-Axial Master Chronometer, Calibre 8912, the Seamaster features a 60-hour power reserve. Bronze Gold gives the Seamaster a completely new look and feel; The alloy ages slowly over time, bestowing upon each 41 mm watch a unique patina.Shop The Watch
Analog/Shift x Watches of Switzerland
The quintessential tool watch built for demanding conditions, Rolex has a long history linked to incredible milestones of human achievement. Here, Analog/Shift has curated an unparalleled selection of vintage Rolex from all eras in one place, all backed by Watches of Switzerland's expertise and exceptional service.
TAG Heuer Aquaracer
Redesigned For 2021, The Aquaracer Is Back To Challenge Notions Of What A Traditional Dive Watch Should Be. Utilizing Heavy-Duty Materials Like Ceramic, Steel, And Titanium, TAG Heuer's Aquaracer Tool Watch Is The Perfect Combination Of Toughness And Style. The 43 Mm Case Houses The Automatic Calibre 5, With A 38-Hour Power Reserve Indicating Hours, Minutes, And Seconds, With The Date At 6.Shop Aquaracer Collection
Ulysse Nardin Diver x Skeleton 44M
Ulysse Nardin pushes the limits of the Diver collection by taking away the dial for a high-tech skeletonized version of the Diver X. The skeletonized treatment exposes the 171 parts of the UN-372 Manufacture movement, which holds a power reserve of 72 hours. The 44 mm titanium case is paired with an orange rubber strap, redefining the dive watch with a spectacular limited edition.Shop The Watch
The original 1917 design of the Tank Louis Cartier might possess utilitarian roots but has grown over time into a modern-day icon. The same can be said for the Santos, a witness to aviation and timekeeping history since 1904.Shop Cartier Collection
Summer Retail Pop-up in Montauk
To celebrate the launch of the Anytime. Anywhere. campaign, Watches of Switzerland is proud to debut the Anytime. Anywhere. Summer Retail Pop-up.
Watches of Switzerland
Anytime. Anywhere. Summer Retail Pop-Up
Gurney’s Star Island Resort and Marina
32 Star Island Road
Montauk, NY 11954
Thursday - Sunday 10AM - 7PM, through August 28
Serving as the physical embodiment of the Anytime. Anywhere. ethos, a mobile Airstream retail pop-up was launched in conjunction with the debut of the film. Produced in partnership with Creative Director Jay Gullion, the fully customized Airstream serves as a multi-branded retail location throughout the summer. The Airstream was created in collaboration with best-in-class American craftsmen, Midland Architecture and Elmwood Customs.
The airstream will feature a variety of luxury timepieces featured in the campaign, including brands such as Cartier, Grand Seiko, Breitling, OMEGA, TAG Heuer, Ulysse Nardin and more. A selection of vintage timepieces from AnalogShift will also be on hand. Clients will be able to browse, try-on, and enjoy complimentary services such as watch resizing at the pop-up.