First Look

J.Crew Re-enter the Watch Space with Analog/Shift

By Amanda Evans | 3 minute read

Iconic American brand J.Crew has expanded its offering by partnering with Analog/Shift to present a curated assortment of unique and sought-after vintage timepieces to further engage the brand’s aspirational audience.

After realizing that the fashionable and discerning clients of J.Crew took as much interest in what they wore on their wrists as they did with their clothing, J.Crew branched out by introducing its Watch Shop in September. Although a step in the right direction of innovation and expansion, the assortment of timepieces was minimal and at a very accessible price point. Although this has its advantages, there was nothing that really exceeded the expectations of the J.Crew watch client, that elevated the brand and presented a unique style that would afford the customer the opportunity to own something rather special. Until now that is.

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OMEGA Seamaster Chronograph

Analog/Shift will be the pinnacle partner to J.Crew’s re-entry to the watch space. With a shared passion for history and great design, the vintage watch specialist, acquired by us here at Watches of Switzerland Group in September, will be J.Crew’s most aspirational offering.

This ongoing partnership will present J.Crew clients with an exclusive and expertly curated collection of vintage timepieces to be refreshed based upon sell-through.