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Analog/Shift x Watches of Switzerland

Born from a passion for history and great design, Analog/Shift was founded in 2012 to bring an authentic and trustworthy experience to those seeking vintage watches. Today, exclusively with Watches of Switzerland, we are pleased to offer a curated selection of Contemporary Classics, and Vintage watches. From well known icons like the Rolex GMT-Master developed for Pan-Am, and the Racing Chronograph turned Moonwatch Speedmaster to the modern descendents of Sir Edmund Hillary's Everest watch, and World War II IWCs."

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Featured Collections


Rolex Collection

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Omega Collection

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TAG Heuer

Heuer Collection

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Universal Collection

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Analog/Shift stands behind the authenticity of it's products in perpetuity


Each Analog/Shift vintage timepiece is backed with a one-year mechanical warranty from the date of purchase


All watches include complementary insured shipping within the 50 states. Hand delivery available in Manhattan