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Shop by Category
Swipe through and shop TAG Heuer Watches.
Connected Calibre E5 New Balance Limited Edition
TAG Heuer x New Balance isn’t just a collaboration—it’s a companion to your ambition. Whether you’re running miles or chasing moments, this fusion of precision and performance keeps pace with your passion.
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TAG Heuer Aquaracer Professional 300 Titanium
The Aquaracer Professional 300 is the ultimate sports watch, pairing reliability in challenging conditions with a timeless aesthetic.
Discover The WatchCollections
Explore TAG Heuer diverse range of exceptional gifts, all available to purchase at Watches of Switzerland.
Carrera
The TAG Heuer Carrera, launched in 1963, embodies the perfect blend of sporty elegance and high performance.
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Aquaracer
The TAG Heuer Aquaracer is a rugged and versatile tool watch designed for extreme conditions.
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Formula 1
The TAG Heuer® Formula 1 is a high-performance watch inspired by the world of motor racing.
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Monaco
The TAG Heuer Monaco is an iconic watch, known for its legendary square shape and daring history.
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Link
The TAG Heuer Link is an icon of sport and elegance, featuring a distinctive double S-shaped bracelet that offers comfort and refined style.
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Connected
The TAG Heuer Connected Watch is a luxurious, high-performance smartwatch designed for everyday challenges.
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Discover the latest and greatest from TAG Heuer.
Formula 1 43mm Quartz
Monaco Gulf 39mm
Aquaracer Professional 43mm/p>
Connected Calibre E4 45mm
Formula 1 43mm Quartz
Monaco Gulf 39mm
Aquaracer Professional 43mm
Connected Calibre E4 45mm
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TAG Heuer Specialist Boutiques
We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.
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About TAG Heuer
TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology.
Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.
TAG Heuer Watches
About TAG Heuer watches
Bold, pioneering, and daring, the identity of TAG Heuer watches can be summed up in four words - #DontCrackUnderPressure. Intrinsically linked to motor racing and the leaders within the sport, TAG Heuer watches are luxury timepieces for those who like to break boundaries.
With a powerful heritage built upon mental fortitude and making possible the impossible, TAG Heuer has become a celebrated watchmaker by skillfully crafting daring timepieces and stunning chronographs for those who aren’t like everybody else.
Teamwork, mental strength, ambition, and courage are the building blocks of TAG Heuer’s luxury timepieces. Therefore, it should come as no surprise that motor racing is an essential part of TAG Heuer’s DNA. With the ability to become a master of time and precision, there’s a reason TAG Heuer watches are among the most popular with elite sports personalities.
Each TAG Heuer watch is expertly crafted and tells its own story of resilience and strength. Browse our handpicked collection online or in-store to find one that matches yours.
History of TAG Heuer watches
By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir-faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.
Why buy a TAG Heuer watch?
TAG Heuer is a disruptive innovator. With a strong history of innovation, monumental horology breakthroughs to its name, and being intrinsic in sport and automobile timing, you’ll be wearing one of the best timepieces money can buy.
If you have an eye for quality and are somewhat of a perfectionist, TAG Heuer watches not only look good but also have an understated refinery that’s hard to match.
Whether you’re an elite sportsman, businessman, or just have a thirst for perfection, at Mayors we have a huge collection of COSC-certified TAG Heuer watches that each tell their own story. Browse our online collection of men's and women’s TAG Heuer luxury watches for sale to find yours today.
Iconic TAG Heuer watch collections
If you’re looking for a timepiece made by perfectionists, you’ll find what you’re looking for with our classic range of Swiss-made luxury TAG Heuer watches.
Bold, daring, and sporty, the Carrera collection holds TAG Heuer luxury watches for men and women. Revisiting some of the most popular timepieces adorned and loved by sports personalities, these watches are simply timeless. Despite the avant-garde design, there is something uniquely subtle about these wristwatches.
For the most precise timekeeping that money can buy, the Aquaracer collection is a perfect fit. Paying homage to the rich history of TAG Heuer, these fine watches take reliability to the next level. You’ll never be late to the boardroom with these stunning performance chronometers.
Understanding the importance of connectivity for busy lives, TAG Heuer is one of the only brands to have developed a luxury digital watch. The Connected collection is the perfect fusion of precision watchmaking and digital prowess. Designed for sport and business, these elegant TAG Heuer watches are intended for the modern man.
Caring for your TAG Heuer watch
Perfectionism is something TAG Heuer strives for. Therefore, taking care of your watch is paramount.
At Mayors, we understand how important it is that your TAG Heuer watch works as well today as it did when you first fell in love with it. So you can continue to revel in the beauty of your new timepiece for decades to come, we’re proud to offer complimentary watch cleaning and luxury inspection services on all our TAG Heuer watches.
But it doesn’t stop there. Even if your watch is in perfect condition, to preserve its value, you should have a luxury service every three to five years.
To restore your TAG Heuer watch to perfect condition, find your nearest US store.
Find your TAG Heuer watch with Mayors
Whether you’re buying your first TAG Heuer watch or simply want to add to your collection of luxury timepieces, Mayors is on hand to help you make that decision.
Our team of associates will understand you and your unique style and find the timepiece that will suit you best. Simply sit back, relax, and let our experts help you discover your next luxury watch.
If life’s demands mean you’d prefer to shop online, you can still access our stellar support and guidance at our Luxury Virtual Boutique.