MAYORS by BIRKS Finds Home at Phipps Plaza
Leading Luxury Brand and Retailer of Fine Jewelry Is the Latest to Join the Phipps Retail Roster

ATLANTA (May 21, 2010) - Phipps Plaza, one of the Southeast's premier shopping destinations, is pleased to announce the upcoming opening of the MAYORS by BIRKS store in the center's Saks Fifth Avenue wing. Mayors is a leading luxury retailer of fine jewelry, timepieces and gifts in the southeastern United States that will move to Phipps Plaza from its current home in Two Buckhead Plaza. MAYORS by BIRKS will open its doors in late May, 2010. This is a special time for Mayors as this year Mayors celebrates 100 years of brilliance.

 "We mark one hundred years of heritage and excellence this year and Mayors continues to grow. We are glad to realize the second ever MAYORS by BIRKS store, and to be opening it at Phipps Plaza. We have seen an increased demand for the BIRKS brand, and we feel that the clientele at Phipps Plaza will appreciate this brand as well as our overall unique assortment," stated Thomas A. Andruskevich, Birks & Mayors President & CEO.
 
"We are pleased that MAYORS by BIRKS has determined Phipps Plaza to be the ideal locale for its Atlanta store, as well as its distinguished clientele" explains Dewayne Herbert, mall manager at Phipps Plaza.  "The company is bringing us a distinctive store with luxury brands that will blend seamlessly with the Phipps experience. We are proud to add MAYORS by BIRKS to the mall's retail roster."

MAYORS by BIRKS will carry a wide array of BIRKS brand products. The BIRKS bridal collection will be offered, which features the breathtaking Amorique diamond. This proprietary, cushion-shaped, fancy-cut diamond is among the rarest in the world and represents the union of BIRKS' expertise in design innovation, using the latest advancement in diamond cutting technology.

MAYORS by BIRKS will have one of the most outstanding collections of Rolex timepieces, the leading name in luxury watches, in the southeastern United States.

Finally, MAYORS by BIRKS will also have a wide selection of world renowned brands including Damiani jewelry and Roberto Coin jewelry.

About Mayors
Birks & Mayors, Inc. (Amex "BMJ") is a leading operator of 64 luxury jewelry stores in the United States and Canada. As of May 21, 2010, the Company operated 33 Birks stores across most major metropolitan markets in Canada and 29 Mayors stores across Florida and Georgia, as well as two retail locations in Calgary and Vancouver under the Brinkhaus brand. For more information, please visit www.mayors.com.

About Phipps Plaza
Located in Atlanta's prestigious Buckhead area, Phipps Plaza is the Southeast's premier upscale shopping mall. The three-level mall is known for its diverse exclusive store mix and is anchored by Nordstrom, Belk and Saks Fifth Avenue. Phipps Plaza is home to signature shops including Tiffany and Co., Gucci, Gianni Versace, Frontgate, Tommy Bahama, Max Mara, Barneys New York CO-Op and Giorgio Armani. Phipps Plaza's other major attractions include a 14-screen AMC Theatre, three white-tablecloth restaurants, a wine bar and the Veranda food court.  For more information, visit www.simon.com. 

About Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest public U.S. real estate company. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers®, The Mills®, community/lifestyle centers and international properties. It currently owns or has an interest in 385 properties comprising 262 million square feet of gross leasable area in North America, Europe and Asia. The Company is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG. For further information, visit the Company's website at www.simon.com.

For media inquiries please contact:

Jordan Worrall
Brave Public Relations/KCPR
404.233.3993
jworrall@bravepublicrelations.com

Keren Blankrot
514.397.2519
kblankrot@birksandmayors.com

Damarie Martinez
954.590.9327
dmartinez@birksandmayors.com